Creating meaning through smart business interiors

People, ideas, work models and goals are the main components of all businesses, however, no business is the same. Whether it is the message one aims to transmit to consumers, the practices that all employees follow or the core ideals that shape one’s business, each of these aspects can be expressed in a myriad of ways and through different means. One of the most overlooked modes of reflecting the character of a company is through the interior design of the business space.

Although, at a first glance it might seem like few people center their attention on the small details of the layout, it subtly and gradually influences the ways a business is perceived by outsiders, the atmosphere within the company, and the development of its identity in the market. This is the power of visual mediums which can create an implicit impact on people’s recollection of an experience by enhancing positive encounters with spatial aesthetics that produce feelings of tranquility or which encourage creativity. There are many ways of creating a pleasant impression of your business and increasing effective interaction in the workspace; each of these methods begin with an idea of the ambience one wishes to establish.

Classy interiors abide by the codes of elegance and simplicity, they are constructed through contrasting but minimal color patterns and smooth textures. Materials such as smooth wood, glass, and marble add to the impression of clear and spacious interiors that exhibit luxury without necessarily relying on opulence. The combination of all these elements reveals a business’ professionalism, transparency, and a commendable attention to detail. This impression is important not only for the exterior image of a company but also for the appeal it can produce to its future members. The selection criteria for individuals vary between working hours, the pay, and responsibilities assigned; however, on the long run it is the atmosphere of the environment that partly influences a person’s attitude in a business. Working in an environment that aligns to one’s preferences and values enhances creativity and communication within a business; thus optimizing the results of each employer and the image at large of the company.

Another way to encourage positive attitudes in a business through the lay-out of its interiors is by building a welcoming and productive space. While some businesses may opt for the classic minimalist styles, others hover more towards warm, home-like designs that send the message that their employers are treated as a sort of work-place family. These businesses often have significant public appeal because they are able to construct an image of cohesion and effective communication through a design that favors an open layout, natural materials, soft lighting, and a use of different textures.

On the one hand, an open layout allows each sector of a business to become more approachable to its members and clients; thus promoting workplace intercommunication. Meanwhile, natural materials such as wood, stone and leather emphasize the embeddedness of nature in our business practices; which in turn presents a more conscientious work approach. In a similar manner, soft lighting can create the impression that the office is not a space entirely separate from our natural surroundings. Instead of using the bright and standard artificial lighting that tires one’s eyesight, a softer approach with orange and yellow tones establishes a warm and reliable image for a business. 

Additionally, this method of illumination can also be coordinated with a focus on texture to reinforce the interior appeal of a business and to attract more employees and clients. Soft materials such as velvet, cotton, suede, and damask can be present in rugs lining the floors of an office, in the curtains of the administration office, or on the couches of the reception. The magic of such fabrics is that they invite people to feel more at home in a space that appears to be detailed constructed for the sake of visitors’ comfort.

Above all, while taking these tips into consideration one must always be aware that not only the details matter but also spacing, the arrangement of objects, and the general vibe that is developed to transform the impression of a business.

The examples presented above are only two ways of approaching the image and appeal of a business via its interior design. In reality, there are countless styles that are suitable to particular business models or work concepts depending on the vision of each company and the message one wishes to transmit not only to the public but also to the employees that are the heart of every business. The interior design of a workspace cannot be overlooked, especially when we confront the fact that the average person will spend approximately one third of their life at work;. Whether this involves spending time in an office, in front of a computer at home, or out doing fieldwork; our working environment will undoubtedly affect our wellbeing and influence the effectiveness of our output. Progressive businesses will address this fact by relying on constructive designs that enhance productivity and promote employee’s wellbeing.

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